Log in

Search engine optimization (SEO) is the process of increasing volume and quality of (human) traffic to a website from search engines (via organic means).

SEO is used to increase a websites rank within a search engine (for google this is known as PageRank). The theory is that the higher a page is within a search the more relevant its content is and the more reliable it will be.

There are two branches of SEO:

-White Hat: Which are the "correct" and accepted ways of SEO
and
-Black Hat: Which are frowned upon and are likely to harm a sites SEO.